Strategic Marketing Leadership Without Full-Time Overhead

As your Fractional CMO and certified Revenue Architect, I bring SaaS-specific marketing expertise and GTM system design to set strong foundations for scalable growth.

Trusted by Founders and scaling-Stage Teams

A Flexible Growth Partner for a Range of Needs

Every company has a different context. Sometimes the Head of Marketing steps away. Sometimes the current GTM isn’t converting. Sometimes you have a team, but no real leadership.

I step in where you need me most:

Interim marketing leadership during transitions or leaves
GTM strategy and execution alignment
Support for founders navigating early traction, PMF, or scale-up pressure
Operational clarity for in-house marketers who need guidance and direction

You’re not just getting a marketing leader — you’re getting a strategic operator who thinks in systems, not silos.

Embedded Leadership, Aligned to Your Stage

Whether you’re at MVP, post-PMF, or preparing to scale, I focus on setting strong strategic foundations before scaling execution:

Positioning Clarity

Sharpen your narrative so everyone — from sales to customer success — speaks the same language.

GTM Design

Map your growth motion with precision: acquisition - activation - conversion - retention.

Team Guidance

I’ll run your marketing function—whether that means leading your current team, hiring new talent or managing agencies.

Execution Oversight

I set the strategy and drive tactical execution—roadmap, OKRs through agile project management.

More Than a Marketer. A Certified Revenue Architect.

I lead marketing with the mindset of a builder and the precision of a Revenue Architect.

Certified in:

This means:

What Founders Say

We’ve built a really strong (marketing) foundation together, the sessions over the last couple of weeks were awesome. 🚀 Highly recommend other founders looking to level up their marketing to have a chat with Hovik, working with him has been great & impactful.

Hovik is someone who always gives before he asks. His methodology and frameworks are not only thoughtful and effective but work so well because Hovik truly invests in the success of others. He simplifies complex challenges and operates from a place of genuine commitment—a rare combination.

We are sincerely grateful for the dedication, creativity, and leadership that Hovik brought to eLabNext. The milestones we’ve reached and the achievements we’ve made are a testament to his hard work and will carry on long throughout the company.

I can truly say that Hovik's MVP to PMF program is invaluable. It provided us with the clarity and direction needed to define our positioning, refine our messaging, and develop a practical, actionable go-to-market strategy that set us on the path to achieving product-market fit.