About Me
As a SaaS Fractional CMO I help SaaS startups grow smarter — with positioning and GTM clarity grounded in real startup experience and system-level thinking.
My Certifications
T2D3 and Revenue Architecture
A Fractional CMO Who Brings Strategy and Systems
I’m a Fractional CMO and certified Revenue Architect with a focus on early-stage and scaling SaaS. My background blends:
years of marketing leadership
Startups and scale-ups supported
Accelerators and incubators engaged
I specialize in:
- Positioning strategy and messaging frameworks
- Building GTM systems that align marketing, sales, and product
- Delivering founder-focused mentorship and tactical workshops
With me, you get both:
The Backstory
From Hands-On Marketing to High-Level GTM Leadership
My journey started in the trenches — writing copy, running campaigns, building lead funnels.
Over time, I led marketing across early-stage startups and scale-ups, managing multi-million euro budgets and cross-functional teams.
What made the biggest difference wasn’t the channels. It was the clarity behind the strategy. That led me to train and certify in:
- T2D3: A practical GTM execution framework used by VCs and scale-ups
- Revenue Architecture: A systems-based approach to marketing, sales, and growth alignment
Now, I use both to help SaaS founders build smart, scalable growth foundations.
Embedded. Strategic. Focused on Outcomes.
I partner with SaaS founders and teams through:
Fractional CMO
Marketing leadership without full-time overhead
Mentorship
For startup programs or select 1:1 founders
Workshops
Hands-on sessions focused on positioning and GTM clarity
My approach is:
- Systemic, but simple
- Framework-driven, but flexible
- Focused on results you can build on
Outside the Office
When I’m not building GTM systems or mentoring founders, you’ll find me exploring systems thinking, working through new models, or enjoying an espresso-fueled debate on startup strategy.