Strategic Workshops on Positioning and Go-to-Market Strategy
I deliver founder-focused workshops that help startups build clear messaging, focused positioning, and tactical GTM plans — using the same tools I apply as a Fractional CMO.
Trusted by Startups, Accelerators and Growth-Stage Teams
Positioning and GTM Workshops That Drive Strategic Focus
Choose one or more focus areas. Each workshop includes frameworks, guided working sessions, and templates to take away.
Positioning Workshops:
- Workshop Identifying your USP’s
- Workshop Value Proposition & Messaging Framework
- Workshop Competitive Analysis
- Workshop Brand Voice
- Workshop Ideal Customer Profile
- Workshop Decision Making Unit – Buyer Persona’s
GTM Strategy Workshops:
- Workshop TAM SAM SOM
- Workshop Category Maturity
- Go-to-Market Workshop
- Workshop Growth Prioritisation
- Workshop Objectives and Key Results
- Workshop Agile Project Management
Why These Workshops Work
These are not theoretical exercises. They’re deep, structured working sessions built around the two areas where most early-stage startups get stuck:
- Positioning that doesn't resonate
- GTM plans that lack focus and execution clarity
Every session is based on:
- Real-world experience across 45+ startups
- Proven marketing strategy frameworks
- Tactical outputs your team can implement immediately
Built to Fit Your Team and Stage
Remote or in-person (if applicable)
Options for 2-hour intensives, half-day, or full-day formats
Templates for collaboration via Miro or Google Suite
Includes access to templates and post-session resources
What Teams and Founders Say
We’ve built a really strong (marketing) foundation together, the sessions over the last couple of weeks were awesome. 🚀
Highly recommend other founders looking to level up their marketing to have a chat with Hovik, working with him has been great & impactful.
Emin YounanCo-Founder at Narmin 
Hovik Torkomyan was a standout mentor in our acceleration program in Armenia. His workshop, ‘From MVP to Product-Market Fit and Beyond,’ delivered clear, actionable strategies rooted in deep SaaS marketing expertise. Hovik’s structured approach and methodology provided immense value to our founders, equipping them with the tools to scale effectively. We highly recommend him to any startup or accelerator looking for results-driven marketing leadership.
Alfredo Gomez SoriaDirector of Corporate Relations at Plug and Play Tech Center 
I can truly say that Hovik's MVP to PMF program is invaluable. It provided us with the clarity and direction needed to define our positioning, refine our messaging, and develop a practical, actionable go-to-market strategy that set us on the path to achieving product-market fit.
Juan ChaustreCEO & Co-Founder at Franki AI 
Hovik has an exceptional ability to cut through the noise and point you in the right direction. In a world where marketing is often filled with buzzwords and complexity, his clarity, deep expertise, and straightforward approach are refreshing. He helps you focus on what truly matters and guides you toward the most effective path to reach your goals. His simplicity, insight, and flexibility make working with him both productive and inspiring.
Diana OganesianCo-Founder at Sestive & New Nörm 
Hovik Torkomyan immensely supported our incubation startup teams during different development stages. Teams received a comprehensive understanding on creating their value proposition and shaping their go to market strategies. The workshops were amongst the highlights of our Incubation Program
Bella VasilyanHead of TUMO Labs at TUMO 
Hovik’s workshop helped us clarify our value proposition and sharpen how we communicate it. It made a real difference in how we position our company in the market!
Giuseppe Di RosaCo-Founder at Tap2 